Novikov London Berkeley Street, Mayfair

For over 20 years with over 50 restaurant and leisure projects in Russia, Arkady Novikov, arguably the worlds most successful restauranteur. In 2013 London was identified as the City that he wished to expand into. Given his success in the leisure sector in Russia, his first restaurant in London and outside of Russia was expected to be a significant 'flagship' opportunity.

Virtus Real Estate was mandated by Novikov to seek a suitable prime central London restaurant opportunity. In such a thriving leisure sector, this requirement was a significant challenge. Within a few months a particular site at 50 Berkeley Street, Mayfair, W1 was identified, a 20,000 sq ft site over three levels that required complete refurbishment and a site that warranted an international name to take it over and maximise its potential.

Although there was competition for the site, Virtus Real estate secured the assignment of the lease from Hakkassan Group and a year later Novikov Restaurant & Bar was open to the public, incorporating two kitchens (Asian & Italian) and a late night bar in the basement.

Today, Novikov at 50 Berkeley Street, W1 is one of London's most successful restaurant and bars and was the flagship that his since prompted 4 further London restaurants and continued expansion.